Minimize Pay-Per-Click Expenses by Utilizing Negative Keywords

Driving quality traffic to your Web site is challenging enough without having to worry about pay-per-click expenses getting out of control. A simple, additional step in your keyword research can further narrow down your target audience and prevent ancillary users who are not searching for your particular product or service from landing on your site. Google AdWords Negative Keyword function can help drive the qualified leads to you, while avoiding draining your pay-per-click reserves.

Effective SEO practices should include blocking the keywords that are not relevant to your products or services. These might include the brand/product names sold by your competitors, and the services they provide which you may not. You should also block non-specific keywords that will drive users to your site who are not searching for a specific product or service. A good example of this would be users searching for a hotel in a specific city. If you own a hotel in Toronto, your keywords should include the word "hotel" plus your location. No one who is planning a trip to Toronto is going to be searching for hotels in New York. Therefore, the phrase "New York" should be added to your negative keyword list. Make your keyword choices as specific as possible and block all the ones that are too generic to keep users who are not looking for your particular services from landing on your site. Let them eat up someone else's pay-per-click budget.

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Focus on Quality Instead of Quantity to Keep Up Customer Interest

It's no secret that we are overwhelmed with so many choices. Everything from ordering coffee to buying a home is fraught with dozens of potential choices. Is it any wonder we're all walking around confused most of the time?

Everywhere we go, we seem to have limitless options. Wouldn't it be great if we knew what we wanted and had a few great options to pick from? A well edited selection of what we really need is a refreshing change from more than we can handle. If you're an e-commerce Web site owner, your main goal is to give your customer what they want without confusing them with too many options. Studies conducted over the past decade have shown that companies that have reduced their offerings have seen significant increases in sales. Not only are they cutting production costs, they're giving people what they want, without the confusion of having too many versions of an item to choose from.

Let's face it - not every retailer has the buying power to offer a product in every possible colour or size. Those that do have their customer base. Those who want to cater to a very specific clientele will offer higher quality products with less options. After all, you can't buy a "back-up" for everything. If you're making the investment in something special, be it a designer handbag, a car, or a spectacular piece of jewelery, you want to know you're getting the best. Even if your price point is on the lower end of the scale, you want to keep your customers focused.

Here are a few tips to help increase customer satisfaction:

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Beer Vendor Taking Orders From Fans On Twitter

The 36-year-old teacher who, for the past five seasons has served beer at Safeco Field, is ready to take orders from fans in the stands. Send a message to his Twitter address, @Msbeervendor, your seat and your order and he'll be there as soon as he can.

"Since the beginning of beer vendors, we've been walking up and down the aisles seeing who wants a beer, I'm going to try to change that," Zelko said.

Zelko says he normally sells about 80 beers during an average home game from the beginning of the game until the first pitch of 8th inning, when he has to stop. On those days he pulls in about $125. On weekends, he can sell more than 100 beers and pull in closer to $200 - even more if the Yankees are in town.

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