J. C. Penney. Tricks Search Engines

With more than 1,100 stores and $17.8 billion in total revenue in 2010, Penney is certainly a major player in American retailing. But Google's stated goal is to sift through every corner of the Internet and find the most important, relevant Web sites.

The links do not bear any fingerprints, but nothing else about them was particularly subtle. Using an online tool called Open Site Explorer, Mr. Pierce found 2,015 pages with phrases like "casual dresses," "evening dresses," "little black dress" or "cocktail dress." Click on any of these phrases on any of these 2,015 pages, and you are bounced directly to the main page for dresses on JCPenney.com.

Some of the 2,015 pages are on sites related, at least nominally, to clothing. But most are not. The phrase "black dresses" and a Penney link were tacked to the bottom of a site called nuclear.engineeringaddict.com. "Evening dresses" appeared on a site called casino-focus.com. "Cocktail dresses" showed up on bulgariapropertyportal.com. "Casual dresses" was on a site called elistofbanks.com. "Semi-formal dresses" was pasted, rather incongruously, on usclettermen.org.

To read the article go to http://www.cmsbuffet.com/J.-C.-Penney.-Tricks-Search-Engines.php

Google Adwords February 2011 Change

As part of Google's effort to continuously improve Google's products, a system update will take place in February 2011 that will improve the overall quality of location targeting in AdWords. While this change will help make location targeting more accurate, certain location targets could experience a drop in impressions. The potential drop is due to improvements to our data which make targeting more precise.

To read the complete article
http://www.cmsbuffet.com/Google-Adwords-February-2011-Change.php

SEO Tips For Clinics and Doctors

Doctors and health care professionals need the Internet to establish a roster of patients, or to continually obtain new ones. It doesn't matter if you're a family doctor, a plastic surgeon, a dentist or a chiropractor. Having an online presence is the best way to spread the word about the types of treatments and services you offer, to the largest possible audience.

The Prescription for Health Care Professionals, Clinics and Doctors:

http://www.cmsbuffet.com/SEO-Tips-For-Clinics-and-Doctors.php