Web site Stickiness

Stickiness is the amount of time spent at a site over a given time period.


Stickiness is often measured in the average minutes visitors spend on your web site.
Sometimes stickiness is measured in terms of page views.

Getting quality traffic is great, but you need to keep your audience interested.
This is where the stickiness factor plays an essential role.

Stickiness is achieved by the following elements:

• Good user interface (UI).


• Good content.


• Changing content - if the web site content does not change you will not get many re-visits


• Your content needs to answer the web visitors question.

Looking for a deeper analysis of your web site? the Diagnostic Program can help you.