Bing, Microsoft's latest entry into the search engine universe, wants to help you find ways to entertain yourself. Unfortunately, all they're offering right now are vague suggestions, rather than the specific information on TV, movies and music as they are promising. We gave Bing's new Entertainment search engine a test run, and the results were, well, disappointing.
We did a search on Bing's generic site for "Chicago", and Bing returned the following:
Chicago Tourism
Chicago Weather
Chicago Hotels
Chicago Attractions
Chicago Band
Wikipedia articles on Chicago
We did not see the following 2:
Chicago the movie
Chicago the Broadway play
This time, we went to Bing's "Entertainment" search engine page, assuming it would know we were looking for forms of entertainment, expecting it to return the following:
Chicago the movie
Chicago the Broadway play
The band Chicago
Unfortunately, we got the same exact results as our search on Bing's normal search engine. It seems there isn't any actual entertainment "screening" taking place on Bing's Entertainment search engine, which actually makes it a portal, not a bona fide search engine.
Wednesday, June 23, 2010
Thursday, June 10, 2010
World Cup 2010 in todays SEO and Social Media world
This week's eagerly anticipated World Cup is going to be the first of the "Twitter" age. The world is gearing up for a frenzied month of competition and all that goes along with it. This is an important moment for Social Media, because there will be many ways to keep up with the matches and the rest of the events. Everything will be happening in real time; on television, mobile phones, and on the most popular social networking sites. Choose your outlet, and effortlessly keep yourself up to date via Twitter, Facebook, MySpace, Yahoo and your choice of search engine.
All of North America, not to mention the rest of the world, will be paying attention to the World Cup. Globalization has brought us even closer together since the last World Cup in 2006, with the advent of Twitter and the increasing popularity of Social Media. If you're not taking advantage of this new and exciting realm of communication, you and your business are missing out. Embracing Social Media and using it to your advantage is as critical to your success as having an ad in the Yellow Pages used to be. Now, if you can't be found online, you are lost in the great electronic void.
Here are a few simple guidelines to make sure your web presence garners the "buzz" it is worthy of:
- Use Plain Language; Jargon and "marketing-speak" are huge turn-offs to scanners.
- Use Concise, Clear Words; It is always best to say more with less.
- Use Neutral Language; Exaggeration and boasting wreak havoc with your credibility.
Make the most of your content by implementing these simple tactics. The better your writing, the more visibility you will achieve. Keep it short, simple and honest, and you too will be thanking the search engines for leading users to your valuable site.
When the 2010 World Cup is over, the world will be looking forward to following the 2014 tournament in ways we have yet to discover. Make sure you are there on the cutting edge as well.
All of North America, not to mention the rest of the world, will be paying attention to the World Cup. Globalization has brought us even closer together since the last World Cup in 2006, with the advent of Twitter and the increasing popularity of Social Media. If you're not taking advantage of this new and exciting realm of communication, you and your business are missing out. Embracing Social Media and using it to your advantage is as critical to your success as having an ad in the Yellow Pages used to be. Now, if you can't be found online, you are lost in the great electronic void.
Here are a few simple guidelines to make sure your web presence garners the "buzz" it is worthy of:
- Use Plain Language; Jargon and "marketing-speak" are huge turn-offs to scanners.
- Use Concise, Clear Words; It is always best to say more with less.
- Use Neutral Language; Exaggeration and boasting wreak havoc with your credibility.
Make the most of your content by implementing these simple tactics. The better your writing, the more visibility you will achieve. Keep it short, simple and honest, and you too will be thanking the search engines for leading users to your valuable site.
When the 2010 World Cup is over, the world will be looking forward to following the 2014 tournament in ways we have yet to discover. Make sure you are there on the cutting edge as well.
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